Choosing the right blogging platform can be a challenge, but the right choice can make a tremendous difference, not only in the functionality and look of a site, but the success, or failure in reaching your target audience.
For instance, a giant coffee retailer looking to connect with customers could choose WordPress. There are a number of reasons for this. First of all, the large user base means many people have already been exposed to WordPress sites, and the multitude of plugins allows WordPress to be created and edited quickly, and provide updates on a regular basis. WordPress is geared to connect to various social networks via its plugins, and an organization can change themes or plugins easily, making quick work of changing the appearance, or functionality of the site.
A photographer interested in making their work go viral might choose Tumblr, as it’s very visual, and geared towards people who post a great deal of pictures. It is also highly social, built from the ground-up as a means to share content. Tumblr’s motto is “Tumblr lets you effortlessly share anything.” Its easy interface has almost no learning curve, and it’s ideal for someone with no or limited computer knowledge. Tumblr, described as a “microblog”, is designed to share simple posts, and its interface is unmistakable. You know when you’re looking at a Tumblr blog.
A Syracuse Crunch hockey blogger looking to write daily updates might choose Blogger. Owned by Google, Blogger is most suited for someone who has limited computer knowledge, and wants a free site to post frequent updates. Blogger is a very useful, yet simple, blogging platform. Blogger is available in some 30 languages, and has the power and full support of Google behind it. Blogger, like Tumblr, is very easy to set up, and his hosted online, so a user can get online in just a few minutes.